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What can I learn from this research? How can I deepen my understanding?

Sephora has dominated the beauty industry for many years and continues to be successful with stores all around the world.

Amazon has transformed the retail landscape and continues to lead with an unparalleled global reach.

Apple has redefined consumer technology for decades and continues to innovate with products loved around the world.

Nike has redefined athletic performance and sports culture for decades, continuing to innovate through products that resonate with athletes and consumers worldwide.

IKEA has redefined how people furnish their homes by making functional design accessible and practical at scale. Its digital merchandising focuses on education, guidance, and visualization to help shoppers make confident decisions.